Whether you’re a new realtor with a new license or a seasoned professional, one thing is for sure – you need to incorporate an excellent real estate lead generation process into your real estate marketing strategy. Lead generation technology is evolving, and it can be challenging to stay on top of the latest methods to keep customers coming through your door.
Why is Lead Generation Important?
Real estate is a revolving door of clients. But to keep your business flowing, you need to have new clients. This is where your lead generation strategy comes in. Old ways of targeting cold calling and knocking on doors are not successful anymore. Luckily, there are plenty of new ways to generate new leads.
There are several reasons why lead generation is essential, including:
- Building relationships with new clients and audiences to grow your brand and build trust.
- Increasing your profits by bringing more awareness to your business.
- Growing your business by attracting more prospects.
If you are wondering how to get more real estate leads, you’re in the right place. Here are six real estate lead generation strategies to grow your business and bank account.
#1 Host an Open House
Opening a property to the public for an open house allows potential buyers to tour the home without an appointment. Of course, anyone who walks through the door is a possible lead, but how do you intentionally capture leads from an open house? You’ll have to do much more than just leave a pen and a sign-in sheet by the door.
Start by engaging with visitors as they walk through the door. It is essential to make everyone feel welcome! In addition, you should also bring handouts of market information and business cards. Prepare a few options to gather your visitors’ contact information, so you’ll know how to contact them in the future. For example, you could use a QR code generator to encourage visitors to save your contact information and share their own!
#2 Network, Network, Network!
There is no way to get around it. If you’re in real estate, you have to network! Talk to neighbors, join local networking groups, and volunteer at local events to find prospects. In addition, talk to the people you already know! You have built years of trust with family and friends, so asking them if anyone is in the market for a home is okay. Naturally, they will want to work with someone they already know and trust, which makes you the perfect fit!
Networking is all about establishing a personal connection with a potential client. Here are a few ways to ensure you are forming networking relationships:
- Have a professional website. Your real estate website serves as the face of your brand, so make sure it looks professional.
- Be engaged in the community. Get out in the community by attending small business events, volunteering with local groups, and even going to career days at local schools.
#3 Geographic Farming
Geographic farming is a lead generation tactic that markets your real estate properties to a specific neighborhood or area. Identify a group of homes with a sufficient annual turnover to justify a significant return on investment to offset your marketing efforts like Facebook Ads or direct mailers. In addition, demonstrate proof of activity (Just Listed, Just Sold, etc.) to win over potential sellers. Trustworthy Title & Escrow has the online farming and marketing tools to help your realtor business grow.
#4 Go Digital
One of the best ways to attract new business is to go digital. As a result, today’s most savvy agents are going digital and seeing it as a significant listing opportunity. Why? Well, those shopping for homes online often have to sell their current home before buying. There are numerous online real estate listing sites you can browse through and generate leads. Sites like Zillow and Trulia are so powerful because they are convenient. Next time you have a few minutes to spare, open up these websites and search for homeowners in your area that are looking to sell. Add them to your database, contact them, and explain how you can help them sell their home.
#5 Attract Leads with SEO (Search Engine Optimization)
With a search engine optimization strategy (SEO), you can put your website in search results, answer common questions that show your expertise, and capture new leads. While SEO may not be one of the most straightforward lead generation strategies for realtors, it is a long-term strategy that can consistently bring you fresh, highly targeted leads without ongoing time and effort.
# 6 Have an Active Social Media Presence
While building an audience on social media requires extensive consistency and planning, it can offer an incredible return on investment (ROI). With a strategic social media marketing plan, you can increase your reach and create a profile that displays your expertise to potential leads as soon as they see your profile. In addition, social media builds the know, like, and trust factors that are important in lead generation.
Real estate lead generation may not always have an immediate impact, but you can be confident that your efforts will build your business over time. Whether you put money into finding new leads, building one-to-one relationships, or growing an organic audience, generating leads in real estate is crucial to building a successful business.
Trustworthy Title & Escrow provides numerous title-related services to ensure your protection. We offer title and escrow services that you can trust. Submit a request or call us at 402-513-9760.